Marketing & Branding Strategies in Chicago, IL

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Grow your business

Drive sales

Build awareness

People need to know who you are, what you do and why it matters. This goes well beyond surface notions to the core reason why your company exists. The passion and intensity of this truth is compelling. When succinctly and consistently communicated through a strong brand, it inspires action. Case Study: Learn how TMG’s approach will galvanize your marketing and sales efforts. »

The need to accelerate sales can result from many situations including:

Sales are driven by a single individual (i.e., the CEO, president or sales manager).
New markets have been identified.
The sales cycle has become highly commoditized and your company is competing on price.

Case Study: Learn how TMG aligns marketing with sales to deliver brand-aligned information that reaches prospects and current clients when and where they need it most. »

Companies need to build awareness for a variety of reasons, both internal and external, including:

The business is new and entering the market with an innovative product or service.
The company or organization has grown organically resulting in a confusing suite of deliverables.
Advanced technologies and online communities offer untapped opportunities to communicate relevance.

Case Study: Learn how TMG aligns brand story with business reputation to help build awareness and support business growth. »

Services

Branding

Drill beyond the usual suspects (price, quality, number of years in business) and uncover what really sets you apart.

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Conversation about your company is happening between your clients, prospects, and industry influencers via a myriad of channels. How you define the heart, voice, and face of your business is critical.

Position your brand for market relevance
Identify differentiators for competitive advantage
Build an engaging brand story to help meet and exceed long-and short-term business goals
Extend messaging into customer/client experiences
Brand-align marketing and sales to maximize lead generation

TMG’s branding services are designed to define:

Competitive Landscape
Target Markets
Key Personas
Brand Story
Core Messaging and Vocabulary
Decision Journey
Marketing/Implementation Tactics

TMG CASE STUDY

How can a successful business remain relevant in today’s economy?

Read the Executive Construction Case Study »

Web Design and Development

If visitors find your messaging irrelevant then no one wins.

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Your website holds the front line of a strategic marketing program as its key brand ambassador, and is often a prospect’s first experience with your company.

A strong website functions as the hub of all your company’s marketing efforts. Intentionally designed tactics will drive traffic to the site where visitor data can be captured. The website is home for rich content about your company via video, white papers, tutorials, and more, that deliver the information prospects, clients, and influencers want to know, when they need it most.

Great web development will:

Maximize SEO and functionality
Deliver relevant and informative content that will make your company a go-to resource
Capture visitor data for lead generation and targeted business development
Identify which areas attract the most traffic
Maximize the user experience through a variety of well-placed interactive media

TMG CASE STUDY

Aggressive growth goals need a strong brand voice that speaks through concise content and smart visuals.

Read the Flack Global Metals Case Study »

Creative Strategy

Great creative is not so great if it doesn’t communicate the right brand position.

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Despite having a reputation for being subjective, trendy, and driven by whim, successful creative strategies express the essence and relevancy of your company’s brand and invite engagement.

We design a comprehensive visual approach that is consistent across a program of tactics and channels, so you are assured of delivering a seamless brand experience and increasing awareness. Logo, color, and font will not distinguish your business among its competitors or support business development efforts.

Develop tactics with purpose and keep lines of communication open. TMG designs outreach programs that include:

Website
E-blast Campaigns and Templates
RFP and Sales Collateral
Branded Apparel
Digital and Traditional Advertising
Signage
Brand Guidelines Training Materials

TMG CASE STUDY

How could a notable real estate developer avoid commoditization and differentiate its newest offering in a crowded urban market?

Read the 73 E. Lake Case Study »

Social Media and Public Relations

Set your agenda and tell your story not for the sake of conversation, but to achieve specific goals.
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Buzz is always important. Using multiple channels wisely is key. Understanding intended outcomes and how to develop the best content for different platforms is an art form.

The ideas you share shine a spotlight on your brand. They are timely, relevant, and make it clear why people want to engage in your conversation.

Build community around topics and issues that will: