Case Study

University of Wisconsin – Madison


Inflection Point
For the first time, The Nelson Institute for Environmental Studies at the University of Wisconsin-Madison would be offering a degreed undergraduate program in addition to its well-regarded graduate and certificate programs. Nelson had to maximize this new offering, leverage its impressive credibility, and respond to nationwide competition within higher education for students in the growth area of environmental studies.

How do you envelop multiple academic disciplines under a singular brand without compromising autonomy?

Ogee Platform Solution
Based on in-depth internal and external research initiatives, our strategists developed a marketing communications program to amplify Nelson’s position on a national level. Strategic, creative, and editorial platforms work in concert to tell a coordinated Nelson story across channels to students and environmental leaders in academia, policy development, corporations, and non-government organizations.

TMG’s content architecture, identity, and print/digital programs enable Nelson to repurpose and communicate its extensive thought leadership with a variety of audiences in multiple sectors. The Institute has ongoing opportunities to attract new undergraduate students to its highly regarded programs.